Select the shops you want to display in your Where-To-Buy widget (plugin) and customize its appearance.

Available settings:

Before you start displaying the widget on your website:

  • decide which online shops you want to display
  • familiar with options you have for managing the list of shops in the widget, e.g. Rotating partners groups
  • appearance & sorting setting, e.g. show product data, filter offers by time of the availability

Step 1 Select the shops

Go to the Plugin tab in the panel and select the shops you want to display in the widget (plugin) by dragging them to the left column “Shops displayed on your website”.


Step 2 Set weights (priorities) for shops

This Weight feature allows you to manage the order in which the shops are displayed in the widget (plugin). In the left column, next to the stores, set their display weight. The default shops display is by price.

☝️ The higher the weight, the higher the store will appear in the list. Shops that you do not assign a weight will be displayed starting from the lowest price (by default).


Save your settings.

Rotating partners groups

This is a feature that allows you to create multiple variants of displaying stores in the plugin. It all depends on what you want to analyze and what strategy you take.

What you can set within this feature? You can create:

  • Groups of rotating partners, such as two groups or more.
  • A main partner group, which shall always be displayed. If the commodity is not available in these stores, other stores belonging to another rotating group shall appear in their place.

Example of the Rotating partners groups feature

The example shows two rotating groups with assigned weights.👇


Remember to save your settings.

Appearance & sorting settings

In this section you can:

  • set the color of the call-to-action in the widget which direct the user to the store
  • type the content of the call-to-action in the widget, e.g. Go to store (by default)
  • decide the way the shops are displayed in the widget.
  • show product data
  • show prices
  • add a column with any additional information
  • use the “Drop down shopping list“feature
  • use the “Availability” feature

If you don’t make changes in settings, you will get default view👇.


Step 1 Set the leading color of the call-to-action

Specify the color that will be used as the button background in the widget.


Step 2 Specify the content

Enter the content of the call to action – directing to the store offer’s website, which will replace the default “Go to the store”.


Step 3 Choose the way of shops presentation

The shop can be displayed as:

  • only the store logo
  • or an icon plus the store name

Step 4 Show product details

This option (enabled by default) display the product image and the name in the widget. Example of the widget with product data:


Step 5 Show product prices

This is an additional column in the widget that you can enable and decide to show product prices in stores.

Step 5 Additional column content (HTML)

Add a column if you want to add additional information in the widget.

Step 6 Drop down shopping list

Using this feature, you can decide the number of stores to display in the widget. Additional store listings will be visible when you click on “Show More”.

An example where the number of stores displayed in the widget is 3👇


Save settings.

☝️ Remember to take care of the readability of the information presented in the widget, which affects conversions.

What do next?

  • Go to the implementation options.
  • Go to the Abpary parameter
  • How to use product landing page in social media
  • Downloading manufacturer’s product via API
  • Webhook option