Becoming more and more commonplace, it can be argued that cross-border shopping can quickly turn into a legitimate threat to any domestic producer or distributor. As an increasing number of B2B and B2C clients resort to this e-commerce model, cross-border shopping can quickly translate into revenue drop on the producer’s side, in extreme cases even resulting in shutdowns of local branches. How to successfully deal with this problem? Fortunately, we’ve got tools at our disposal that can help you limit the scope of commercial activities that bypass the producer.
How to actively challenge cross-border commerce?
A robust cooperation between a producer and a seller should be developed on a system of solid building blocks. Fair partner relations and mutual trust come first. To develop those values the producer should consider promoting partner stores on his website or on high-conversion social media channels. Our partners should know from the start that, allying with us, they will obtain the goods at a price that would be competitive towards the prices offered by the cross-border sellers. Also, product and marketing support will come to that. Next, product availability overviews of inventories in partner stores increase the comfort of all parties involved. For one, such insights allow to shorten producer’s reaction time to shortage situations. They also rule out instances of overstocking. Another cornerstone of good cooperation between producers and retailers is the advertising support our partners should receive from the producer. Product campaigns launched in collaboration with selected partners, where clients make a purchase form a landing page specially allocated for this purpose, will surely prove beneficial. In order to further motivate seller’s cooperation, more often than not producers prepare special loyalty programs, attractive incentives and awards schemes to reward high turnovers.