What is the manufacturer’s view of the customer path to purchase? How to meet the challenges of directing traffic to the distribution network? Following customer’s path to purchase on manufacturer’s end According
With the ecommerce market becoming a more and more prominent branch of global retail trade, a growing number of manufacturers decide to step up their game by expanding their distribution network by
Becoming more and more commonplace, it can be argued that cross-border shopping can quickly turn into a legitimate threat to any domestic producer or distributor. As an increasing number of B2B and
Sales funnel is a sales process that is divided into several stages. The aim of every stage is to influence the behavior of the potential customer in a way that they reach
The customer journey map changes with the development of technology. For many of the clients their first touchpoints is the brand’s webpage, blogs, or affiliate websites. How to encourage customers who are
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