Sales

28 September 2023

Path to purchase from manufaturer’s perspective

What is the manufacturer’s view of the customer path to purchase? How to meet the challenges of directing traffic to the distribution network? Following…

Tomasz Jaruga

27 September 2023

Monitoring of competitors’ products – business importance for the manufacturer

Price and product availability are two key aspects that influence consumers’ purchasing decisions. While the quality of the product remains an indisputable asset, price…

Waldemar Sadowski

25 September 2023

Sales and prices monitoring in a distribution network

Collecting online sales data gives manufacturers a chance to verify and optimize their sales processes. Helping to understand market dynamics and consumer trends in…

Tomasz Jaruga

22 September 2023

Effective online distribution of products from manufacturers’ perspective

With the ecommerce market becoming a more and more prominent branch of global retail trade, a growing number of manufacturers decide to step up…

Joanna Kaczmarek

29 October 2020

How Polish manufacturers react to cross-border sales?

Becoming more and more commonplace, it can be argued that cross-border shopping can quickly turn into a legitimate threat to any domestic producer or…