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100SHOPPERS CASE STUDY

Implementation of the Where-To-Buy widget - KOLO (Grupa Geberit) website case

Sales increase

increase in sales by several hundred % within four months

2

consumer needs met
  • redirecting visitors of kolo.com.pl to trusted online stores thanks to the Where-To- widget
  • increase conversions on the manufacturer’s website
  • access to sales reports

About KOLO

The KOŁO brand is part of the international Geberit Group and one of the leading producers of bathroom ceramics and sanitary fittings. It is a world class ceramic products manufacturer.
WWW
kolo.com.pl
INDUSTRY
sanitary fixtures
COOPERATING SINCE August 2020

Brand's need identification and analysis

In 2020, we formed a partnership with Geberit, a leader in the sanitary industry. The goal of our collaboration was to create a new conversion on www.kolo.com.pl. The KOŁO website is one of those sites belonging to the Geberit group, which generates traffic with the highest number of users.

What we did

The first stage

So far, industries such as electronics, children goods, and publishing have been using the Where-To-Buy solution. And for those industries we already had stores integrated with our platform. The sanitary industry was a new one for us, therefore the first stage was the integration of the online stores selected by the manufacturer KOŁO with our platform.
  • Integration of online stores with 100Shoppers platform.

Second stage

Launching a sales channel – a widget with a list of stores, which is displayed next to each product on www.kolo.com.pl.
  • The solution enabled the manufacturer to display its retail network.

Results

By using Where-To-Buy, which informs the consumer already navigating on the manufacturer’s website in which stores the product is available, we have ensured a smooth shopping path to a selected store.
What benefits does a visitor navigating www.kolo.com.pl enjoy?
  • Buys products directly from the manufacturer of their choice, without leaving the site to search for stores and the best offer.
  • Buys products from verified resellers – online stores, is always certain to find an original product.
  • Easy and convenient shopping process, which consists of:
    • selecting a store from a list of trusted retailers
    • displaying stores that have a particular product in the widget
Product availability is a crucial decision factor in the buying process – potential customers don’t end up with “empty listings”.
  • Choosing the cheapest offer – the consumer has access to a detailed comparison of prices set up by different stores, with the possibility to choose the lowest price possible.
What benefits does the manufacturer enjoy?
  • Keeps the consumer on their site, thereby reducing the risk of the customer purchasing similar products through other sites.
  • Strengthens and models its relationship with shops:
    • promotes them on their website
    • increases their e-commerce sales/li>
    • plans joint product campaigns together with e-shops
  • Receives additional analytical tools in the form of a suite of reports in the panel.
  • Where-To-Buy replaces their own online shop, without the need for lengthy and expensive implementations. The solution also gives the option of plugging brand’s partner shops into the network if they are not integrated with our platform.
Access to significant reports.
How many of your products have been purchased? Quickly compare how customers are buying.
Conversion path: product clicked versus purchased.

Summary

The manufacturer KOŁO decided to implement the 100shoppers solution in the second half of 2020. The statistics of the sales accomplished within the following four months, by using the tool on the manufacturer’s website, showed the growth of several hundred percent.
Sales are systematically increasing – several dozen percent per month.
According to Agnieszka Jasińska-Szydło, the Digital Projects Marketing Coordinator at KOŁO “This shows that it is a good idea to examine the new way of directing B2C customers to our business partners and further develop it”.
More stores are expressing their desire to join the 100Shoppers platform, which shows how effective and popular the Where-To-Buy solution is becoming, not just in sales.

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Based on the case study, you will find out how the Where-To-Buy solution improves the consumer purchasing process and conversion rate on the manufacturer’s website.

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