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Why you shouldn’t compete on price

Price is one of the major factors customers consider when they want to buy a product. It is tempting to use price as an incentive, especially for emerging businesses, but it can quickly turn into a huge mistake.  If you

How pricing strategy helps you maximize profits

Developing a pricing strategy can be a complex task. You need to determine the prices that make you retain customers and attract new ones, as well as ensure your company’s profitability. How can you squeeze profits from your business?  The