It still rarely happens that producers, brands or official distributors set up their own online stores. A much more common practice is selling own goods via external dealers, e.g. chain stores or
The customer journey map changes with the development of technology. For many of the clients their first touchpoints is the brand’s webpage, blogs, or affiliate websites. How to encourage customers who are
Price is one of the major factors customers consider when they want to buy a product. It is tempting to use price as an incentive, especially for emerging businesses, but it can
Developing a pricing strategy can be a complex task. You need to determine the prices that make you retain customers and attract new ones, as well as ensure your company’s profitability. How
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