Implementation of the Where-To-Buy widget - Russell Hobbs website case
increase in the number of views
implementation of a fully automated solution
providing historical and real-time data
an opportunity to better manage the e-commerce market
About Russell Hobbs
The Russell Hobbs brand specializes in the production of small household products (irons, kettles, toasters, cooking appliances, kitchen accessories). It belongs to the American holding company Spectrum Brands Holding.
INDUSTRY small household appliances
COOPERATING SINCE September 2018
Identifying the brand’s needs and diagnosing the problems they face
During the presentation of our 100shoppers Where-To-Buy solution, we learned what problems and technological limitations appear in the where to buy solution currently used on their website. The main problem turned out to be the lack of automation which significantly affected the effectiveness of the solution implemented on the company’s website. We divided the problems into 2 categories: technology and system management.
Incorrect matching of the producer’s product with the store’s offer
The need to manually match products and store offers
Lack of automatic update of product availability in the store. As a result, the where-to-buy widget displayed stores with no products in stock
Lack of automation of offer and price updates in stores
The need for continuous tool monitoring
No possibility to configure the widget’s appearance
No possibility of rotation of displayed stores and their position
Lack of a tool that would integrate partner stores in one place
Lack of full data synchronization for sales and marketing departments (reports, statistics)
The above-mentioned limitations of the solution affected the consumer purchasing process and conversion rate on the manufacturer’s website.
What we did
The first stage
In the first week of cooperation, the previous solution on the producer’s website was replaced with the 100shoppers widget. First, we improved the mechanism that was directly related to the way consumers used the solution and as a result we managed to ensure an efficient shopping path.
The where-to-buy solution started providing full automation, which allowed:
correct matching of offers with EAN product codes
eliminating manual matching
displaying only stores where the product is available
updating offers and prices in stores
monitoring product availability in stores
eliminating the need for inspection by the producer
In the following weeks we focused on specific functions inside the widget, providing the producer with the ability to edit the tool’s features.
Ability to enable “Store rotation” and store positioning.
After adding 100SHOPPERS widget the pl.russellhobbs.com webpage increased its number of views by 172%. The client received a fully automated solution consisting of the Where-To-Buy plugin and a list of stores. Morover, they got an access to historical and real-time data and a whole range of reports. Now they can manage their e-commerce better.