100shoppers case study

Implementation of the Where-To-Buy widget - Russell Hobbs website case

172%
increase in the number of views by 172%
9
issues solved

About Russell Hobbs

The Russell Hobbs brand specializes in the production of small household products (irons, kettles, toasters, cooking appliances, kitchen accessories). It belongs to the American holding company Spectrum Brands Holding.

www

pl.russellhobbs.com

industry

small household appliances

Cooperating since

September 2018

Identifying the brand’s needs and diagnosing the problems they face

During the presentation of our 100shoppers Where-To-Buy solution, we learned what problems and technological limitations appear in the where to buy solution currently used on their website. The main problem turned out to be the lack of automation which significantly affected the effectiveness of the solution implemented on the company’s website. We divided the problems into 2 categories: technology and system management.

Technological limitations:

System issues:

The above-mentioned limitations of the solution affected the consumer purchasing process and conversion rate on the manufacturer’s website.

What we did

The first stage

In the first week of cooperation, the previous solution on the producer’s website was replaced with the 100shoppers widget. First, we improved the mechanism that was directly related to the way consumers used the solution and as a result we managed to ensure an efficient shopping path.
The where-to-buy solution started providing full automation, which allowed:

Second stage

In the following weeks we focused on specific functions inside the widget, providing the producer with the ability to edit the tool’s features.

Features used:

Summary

After adding 100SHOPPERS widget the pl.russellhobbs.com webpage increased its number of views by 172%. The client received a fully automated solution consisting of the Where-To-Buy plugin and a list of stores. Morover, they got an access to historical and real-time data and a whole range of reports. Now they can manage their e-commerce better.

Read more 100SHOPPERS Case Studies

CASIO Music

How CASIO Music increased their sales by 400% thanks to redirecting consumers to stores on the list of trusted online retailers and significantly improving awareness of the tool among their consumers.

KOLO (Geberit group)

How we create a new conversion on www.kolo.com.pl using Where-To-Buy solution and integrate in the first place their retail – online stores.
Russell Hobbs case study

How Russell Hobbs increased the number of views by 172%

172%
increase in the number of views by 172%
9
issues solved
172%
increase in the number of views by 172%
9
issues solved

About Russell Hobbs

The Russell Hobbs brand specializes in the production of small household products (irons, kettles, toasters, cooking appliances, kitchen accessories). It belongs to the American holding company Spectrum Brands Holding.

www

industry

casiomusic.pl
electronics /
musical instruments

Cooperating since

July 2019

www

pl.russellhobbs.com

industry

small household appliances

Cooperating since

September 2018

Identifying the brand’s needs and diagnosing the problems they face

During the presentation of our 100shoppers solution, we learned what problems and technological limitations appear in the where to buy solution currently used on their website. The main problem turned out to be the lack of automation which significantly affected the effectiveness of the solution implemented on the company’s website. We divided the problems into 2 categories: technology and system management.

Technological limitations:

System issues:

The above-mentioned limitations of the solution affected the consumer purchasing process and conversion rate on the producer’s website.

What we did

The first stage

In the first week of cooperation, the previous solution on the producer’s website was replaced with the 100shoppers widget. First, we improved the mechanism that was directly related to the way consumers used the solution and as a result we managed to ensure an efficient shopping path.
The where-to-buy solution started providing full automation, which allowed:

Second stage

In the following weeks, we focused on specific functions inside the widget, providing the producer with the ability to edit the tool’s features.

Features used:

Summary

After adding 100SHOPPERS widget the pl.russellhobbs.com webpage increased its number of views by 172%. The client received a fully automated solution consisting of the Where-To-Buy widget and a list of stores. Morover, they got an access to historical and real-time data and a whole range of reports. Now they can manage their e-commerce better.

Read more 100SHOPPERS
Case Studies

CASIO Music

How CASIO Music increased their sales by 400% thanks to redirecting consumers to stores on the list of trusted online retailers and significantly improving awareness of the tool among their consumers.

KOLO (Geberit group)

How we create a new conversion on www.kolo.com.pl using Where-To-Buy solution and integrate in the fisrt place their retail – online stores.

Download the manufacturer Russell Hobbs case study

Based on the case study, you will find out how the Where-To-Buy solution improves the consumer purchasing process and conversion rate on the manufacturer’s website.
The 100SHOPPERS widget presenting only the stores in which the product is available contributed to an increase in the number of exposures of the solution by 172%.
Explore all the improvements on the website pl.russellhobbs.com