{"id":4555,"date":"2020-10-07T10:53:54","date_gmt":"2020-10-07T08:53:54","guid":{"rendered":"https:\/\/100shoppers.com\/?p=4555"},"modified":"2022-08-29T14:47:27","modified_gmt":"2022-08-29T12:47:27","slug":"raport-dostepnosci","status":"publish","type":"post","link":"https:\/\/100shoppers.com\/pl\/stock-availability-report\/","title":{"rendered":"Raport dost\u0119pno\u015bci produkt\u00f3w"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Raport dost\u0119pno\u015bci towar\u00f3w jest jednym z narz\u0119dzi, kt\u00f3re pozwalaj\u0105 sprawdzi\u0107 zatowarowanie naszymi produktami sklep\u00f3w partner\u00f3w, kt\u00f3rzy je sprzedaj\u0105. Jest to bardzo wa\u017cna informacja dla naszych handlowc\u00f3w, czy faktycznie w punktach stacjonarnych i sklepach internetowych znajduj\u0105 si\u0119 produkty naszej marki. W ten spos\u00f3b \u0142atwo zweryfikujemy, gdzie nale\u017cy dos\u0142a\u0107 produkty lub gdzie na przyk\u0142ad mo\u017cna robi\u0107 promocj\u0119, by zluzowa\u0107 stany. To tylko cz\u0119\u015b\u0107 danych, jakie mo\u017cna z tego dokumentu pozyska\u0107, wi\u0119cej o raporcie poni\u017cej.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z tekstu dowiesz si\u0119:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>jakie dane s\u0105 dost\u0119pne z poziomu raportu;<\/li><li>jak wykorzysta\u0107 dane dotycz\u0105ce stosunku zam\u00f3wie\u0144 u producenta do sprzeda\u017cy w danych sklepach;<\/li><li>jak wykorzysta\u0107 dane o dost\u0119pno\u015bci produkt\u00f3w w sklepach podczas trwania kampanii marketingowej (produkt\u00f3w w promocji);<\/li><li>dlaczego podczas korzystania z widgetu 100shoppers (Gdzie kupi\u0107) wa\u017cne jest wy\u015bwietlanie jedynie sklep\u00f3w z dost\u0119pnymi produktami.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Czym dok\u0142adnie jest raport dost\u0119pno\u015bci towar\u00f3w?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Raport dost\u0119pno\u015bci, kt\u00f3ry mo\u017cemy wygenerowa\u0107, u\u017cywaj\u0105c widgetu Where To Buy to szeroka analiza zatowarowania sklep\u00f3w partnerskich dzia\u0142aj\u0105cych w internecie. Analiza pozwala sprawdzi\u0107, jak rozk\u0142ada si\u0119 dost\u0119pno\u015b\u0107 kluczowych dla nas produkt\u00f3w w sklepach. To jednak bardzo og\u00f3lna definicja. W raporcie znajdziemy te\u017c takie informacje, jak:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u015brednia dost\u0119pno\u015b\u0107 wszystkich produkt\u00f3w, kt\u00f3re oferujemy, a kt\u00f3re s\u0105 w sklepach partner\u00f3w;<\/li><li>liczba ofert widocznych na stronach partner\u00f3w w ostatnim wybranym dniu;<\/li><li>liczba produkt\u00f3w faktycznie pojawiaj\u0105cych si\u0119 na stronach;<\/li><li>liczba ofert w okre\u015blonym czasie \u2013 tutaj mo\u017cemy sprawdzi\u0107, jak wraz up\u0142ywem czasu wzrasta\u0142a ilo\u015b\u0107 ofert w sklepach naszych partner\u00f3w;<\/li><li>mo\u017cliwo\u015b\u0107 wyszukania, jak przedstawia si\u0119 \u015brednia dost\u0119pno\u015b\u0107 wybranego produktu na sklep;<\/li><li>mo\u017cliwo\u015b\u0107 podgl\u0105du tzw. timeline\u2019u dost\u0119pno\u015bci produktu w sklepie \u2013 linia czasu pokazuje, w jakich dniach, miesi\u0105cach czy te\u017c tygodniach nasz towar nie pojawia\u0142 si\u0119 na p\u00f3\u0142kach partnera.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/100shoppers.com\/wp-content\/uploads\/2020\/10\/availability_przerywnik_v2_PL-989x1024.png\" alt=\"raport dost\u0119pno\u015bci\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Zastosowanie danych z raportu do zwi\u0119kszenia sprzeda\u017cy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">W jaki spos\u00f3b poszczeg\u00f3lne dane mog\u0105 mie\u0107 wp\u0142yw na zwi\u0119kszenie sprzeda\u017cy? Dobrze przygotowany raport to baza wiedzy dla dzia\u0142u handlowego i dzia\u0142u marketingu, kt\u00f3re przecie\u017c wsp\u00f3\u0142pracuj\u0105 w celu uzyskania najlepszych wynik\u00f3w. Oto jakie zastosowanie mog\u0105 mie\u0107 dane:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li class=\"translation-block\"><strong>Pokrycie dost\u0119pno\u015bci<\/strong>, kt\u00f3re mo\u017ce prze\u0142o\u017cy\u0107 si\u0119 na sprzeda\u017c \u2013 analizy wska\u017c\u0105 nam, w kt\u00f3rych sklepach dost\u0119pne s\u0105 nasze towary, a w kt\u00f3rych nie. Dysponuj\u0105c t\u0105 wiedz\u0105, b\u0119dziemy mogli promowa\u0107 na stronie tylko tych partner\u00f3w, kt\u00f3rzy sprzedaj\u0105 nasze produkty. Dzi\u0119ki temu mamy te\u017c pewno\u015b\u0107, \u017ce odwiedzaj\u0105cy nasz\u0105 stron\u0119 klient zawsze trafi do sklepu, gdzie mo\u017ce sfinalizowa\u0107 zakup i nie musimy obawia\u0107 si\u0119, \u017ce opu\u015bci on stron\u0119 i kupi towar u konkurencji. Dane z raportu u\u0142atwi\u0105 nam analiz\u0119 i zarz\u0105dzanie kampaniami reklamowymi. Je\u015bli dzia\u0142 marketingu przygotuje kampani\u0119 w wybranych sklepach, to dzi\u0119ki raportowi dzia\u0142 handlowy b\u0119dzie informowany na bie\u017c\u0105co, do kt\u00f3rych z nich trzeba dos\u0142a\u0107 towary. Wystarczy jedynie por\u00f3wna\u0107 ilo\u015b\u0107 sprzedanych produkt\u00f3w do produkt\u00f3w dostarczonych do sklepu.<\/li><li class=\"translation-block\"><strong>Budowanie relacji z partnerami<\/strong> \u2013 handlowcy mog\u0105 estymowa\u0107 stany magazynowe. W ten spos\u00f3b \u0142atwo i szybko zareaguj\u0105 na zastan\u0105 sytuacj\u0119, na przyk\u0142ad zarezerwuj\u0105 produkty pod przysz\u0142e zam\u00f3wienie. Tak oto chodliwe towary dotr\u0105 do ka\u017cdego z partner\u00f3w, nawet je\u015bli on sam zapomni o ich dom\u00f3wieniu. W ten spos\u00f3b mo\u017cemy pokaza\u0107, jak budujemy relacje poprzez zapewnienie ci\u0105g\u0142o\u015bci sprzeda\u017cy.<\/li><li class=\"translation-block\"><strong>Analiza dost\u0119pno\u015bci w r\u00f3\u017cnych warunkach<\/strong> \u2013 to nic innego, jak reagowanie na kryzysy sprzeda\u017cowe i sytuacje kryzysowe, na przyk\u0142ad gdy potrzebujemy przesun\u0105\u0107 stany od jednego sprzedawcy do innego lub pomi\u0119dzy magazynami do niego nale\u017c\u0105cymi. Szybkie sprawdzenie dost\u0119pno\u015bci umo\u017cliwia kontrolowanie kryzysu, a nast\u0119pnie jego za\u017cegnanie.<\/li><li class=\"translation-block\"><strong>Wzbudzenie zaufania klient\u00f3w<\/strong> \u2013 klienci wiedz\u0105, \u017ce na naszej stronie zawsze znajd\u0105 aktualn\u0105 list\u0119 sklep\u00f3w, kt\u00f3re posiadaj\u0105 w swojej ofercie interesuj\u0105cy ich towar.<\/li><li class=\"translation-block\"><strong>Narz\u0119dzie walki z cross\u2011boardingiem<\/strong> \u2013 mowa o sytuacjach, w kt\u00f3rych partner zamiast zakupi\u0107 towary od nas jako oficjalnego dystrybutora, kupuje je zagranic\u0105 i omija nasz\u0105 firm\u0119. To cz\u0119sta praktyka, z kt\u00f3r\u0105 bez odpowiednich narz\u0119dzi trudno si\u0119 walczy. W przypadku raportu mamy faktyczne dane, czy w magazynie partnera jest nasz towar i czy pochodzi on od nas.<\/li><li class=\"translation-block\"><strong>Rozbudowane analizy sprzeda\u017cowe<\/strong> \u2013 pozwalaj\u0105 one w prosty spos\u00f3b zweryfikowa\u0107, czy sprzeda\u017c jest sezonowa, jakie czynniki na ni\u0105 wp\u0142ywaj\u0105, czy dzia\u0142aj\u0105 wspomniane wcze\u015bniej kampanie itd.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Podsumowanie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Raport dost\u0119pno\u015bci towar\u00f3w daje wiele mo\u017cliwo\u015bci, kt\u00f3re mo\u017cna wykorzysta\u0107 w firmie. Jako producent mo\u017cemy, a nawet musimy poddawa\u0107 analizie dane liczbowe, kt\u00f3re m\u00f3wi\u0105 nam, co wp\u0142ywa na zainteresowanie naszym produktem, kt\u00f3re sklepy sprzedaj\u0105 go najwi\u0119cej i co jest tego powodem. To dobre uzupe\u0142nienie raportu sprzeda\u017cowego, bowiem mo\u017cemy por\u00f3wna\u0107 wspomniane dane ze sob\u0105.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>The stock availability report tool allows for minute monitoring of stock levels in our partner shops\u2019 inventory in real time. This is how our merchants can swiftly verify the on-hand stock of our brand goods in their brick and mortar outlets or online stores. 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