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100shoppers case study

Implementation of the Where-To-Buy widget - Russell Hobbs website case

172%
increase in the number of views by 172%
9
issues solved

About Russell Hobbs

The Russell Hobbs brand specializes in the production of small household products (irons, kettles, toasters, cooking appliances, kitchen accessories). It belongs to the American holding company Spectrum Brands Holding.

www

pl.russellhobbs.com

industry

small household appliances

Cooperating since

September 2018

Identifying the brand’s needs and diagnosing the problems they face

During the presentation of our 100shoppers solution, we learned what problems and technological limitations appear in the where to buy solution currently used on their website. The main problem turned out to be the lack of automation which significantly affected the effectiveness of the solution implemented on the company’s website. We divided the problems into 2 categories: technology and system management.

Technological limitations:

System issues:

The above-mentioned limitations of the solution affected the consumer purchasing process and conversion rate on the producer’s website.

What we did

The first stage

In the first week of cooperation, the previous solution on the producer’s website was replaced with the 100shoppers widget. First, we improved the mechanism that was directly related to the way consumers used the solution and as a result we managed to ensure an efficient shopping path.
The where-to-buy solution started providing full automation, which allowed:

Second stage

In the following weeks we focused on specific functions inside the widget, providing the producer with the ability to edit the tool’s features.

Features used:

Summary

After adding 100SHOPPERS widget the pl.russellhobbs.com webpage increased its number of views by 172%. The client received a fully automated solution consisting of the Where-To-Buy widget and a list of stores. Morover, they got an access to historical and real-time data and a whole range of reports. Now they can manage their e-commerce better.

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Russell Hobbs case study

How Russell Hobbs increased the number of views by 172%

400%
increase in sales
(Q3 2019 vs Q3 2020)
3
new brands from manufacturer’s group also launched our solution
172%
increase in the number of views by 172%
9
issues solved

About Russell Hobbs

The Russell Hobbs brand specializes in the production of small household products (irons, kettles, toasters, cooking appliances, kitchen accessories). It belongs to the American holding company Spectrum Brands Holding.

www

industry

casiomusic.pl
electronics /
musical instruments

Cooperating since

July 2019

www

pl.russellhobbs.com

industry

small household appliances

Cooperating since

September 2018

Identifying the brand’s needs and diagnosing the problems they face

During the presentation of our 100shoppers solution, we learned what problems and technological limitations appear in the where to buy solution currently used on their website. The main problem turned out to be the lack of automation which significantly affected the effectiveness of the solution implemented on the company’s website. We divided the problems into 2 categories: technology and system management.

Technological limitations:

System issues:

The above-mentioned limitations of the solution affected the consumer purchasing process and conversion rate on the producer’s website.

What we did

The first stage

In the first week of cooperation, the previous solution on the producer’s website was replaced with the 100shoppers widget. First, we improved the mechanism that was directly related to the way consumers used the solution and as a result we managed to ensure an efficient shopping path.
The where-to-buy solution started providing full automation, which allowed:

Second stage

In the following weeks, we focused on specific functions inside the widget, providing the producer with the ability to edit the tool’s features.

Features used:

Summary

After adding 100SHOPPERS widget the pl.russellhobbs.com webpage increased its number of views by 172%. The client received a fully automated solution consisting of the Where-To-Buy widget and a list of stores. Morover, they got an access to historical and real-time data and a whole range of reports. Now they can manage their e-commerce better.

Read more 100SHOPPERS
Case Studies

CASIO Music

How CASIO Music increased their sales by 400% thanks to redirecting consumers to stores on the list of trusted online retailers and significantly improving awareness of the tool among their consumers.

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