CASIO Music case study

Increasing sales by 400% thanks to 100SHOPPERS solution

400%

increase in sales
(Q3 2019 vs Q3 2020)

3
new brands from manufacturer’s group also launched our solution

About CASIO Music

The CASIO Music brand specializes in the production of musical instruments (digital pianos, synthesizers, keyboards and accessories).

www

casiomusic.pl

industry

electronics / musical instruments

Cooperating since

July 2019

Situation before the implementation of the 100SHOPPERS solution

The manufacturer had its own e-shop (riff.net) on the casiomusic.pl website, which did not generate sufficient sales. Consumers, despite entering the brand’s website, did not have the possibility to choose a store where they could purchase a given product. As a result, there was a lack of reaction and the traffic was constantly being led outside – to a search engine or a price comparison engine.

Identified needs

The manufacturer needed an automated e-commerce tool (instead of only D2C sales model) that would integrate the stores in one place and enable better management of sales production. Their goals included:

What we did

The first stage

After connecting the first online stores in the widget on the brand’s website, traffic and sales started to increase thanks to redirecting consumers to stores from the list of trusted online retailers.
The manufacturer gained the ability to use the store rotation function and setting the order in which stores are displayed. Now CASIO Music can use the full potential of their website, which is one of the stages of the sales funnel.

Second stage

After a few months of using the solution the manufacturer extended the cooperation and launched the 100SHOPPERS tool on the following pages of Zibi Group brands: G-shock, Takamine and Nux Polska.

Outcomes

In order to provide the best shopping experience to its customers, the manufacturer relied on the B2B2C model. In doing so, the brand expanded its sales channel. By changing from Direct-To-Consumer to some kind of hybrid (a “Where to Buy” widget presenting partner online stores + its own store), CASIO gained the opportunity to increase revenue.

Read more 100SHOPPERS Case Studies

Russell Hobbs

How Russell Hobbs’s replaced their previous where-to-buy solution with our 100SHOPPERS tool and gained full automation, access to historical and real-time data and increased the number of views by 172%.

KOLO (Geberit group)

How we create a new conversion on www.kolo.com.pl using Where-To-Buy solution and integrate in the first place their retail – online stores.
CASIO Music case study

Increasing sales by 400% thanks to 100SHOPPERS plugin

400%
increase in sales
(Q3 2019 vs Q3 2020)
3
new brands from manufacturer’s group also launched our solution
400%
increase in sales
(Q3 2019 vs Q3 2020)
3
new brands from manufacturer’s group also launched our solution

About CASIO Music

The CASIO Music brand specializes in the production of musical instruments (digital pianos, synthesizers, keyboards and accessories).

www

industry

casiomusic.pl
electronics /
musical instruments

Cooperating since

July 2019

www

casiomusic.pl

industry

electronics / musical instruments

Cooperating since

July 2019

Situation before the implementation of the 100SHOPPERS plugin

The manufacturer had its own e-shop (riff.net) on the casiomusic.pl website, which did not generate sufficient sales. Consumers, despite entering the brand’s website, did not have the possibility to choose a store where they could purchase a given product. As a result, there was a lack of reaction and the traffic was constantly being led outside – to a search engine or a price comparison engine.

Identified needs

The manufacturer needed an automated e-commerce tool that would integrate the stores in one place and enable better management of sales production. Their goals included:

What we did

The first stage

After connecting the first online stores in the widget on the brand’s website, traffic and sales started to increase thanks to redirecting consumers to stores from the list of trusted online retailers.
The manufacturer gained the ability to use the store rotation function and setting the order in which stores are displayed. Now CASIO Music can use the full potential of their website, which is one of the stages of the sales funnel.

Second stage

After a few months of using the solution the manufacturer extended the cooperation and launched the 100SHOPPERS tool on the following pages of Zibi Group brands: G-shock, Takamine and Nux Polska.

Outcomes

Read more 100SHOPPERS
Case Studies

Russell Hobbs

How Russell Hobbs’s replaced their previous where-to-buy solution with our 100SHOPPERS tool and gained full automation, access to historical and real-time data and increased the number of views by 172%.

KOLO (Geberit Group)

How we create a new conversion on www.kolo.com.pl using Where-To-Buy solution and integrate in the first place their retail – online stores.

Download the manufacturer CASIO case study

Find out how we achieved a 400% increase in sales by launching a Where-To-Buy solution on the manufacturer’s website.
Where-To-Buy widget, which displays a list of partner stores, but also the manufacturer’s own store.